More than 46% of people from the East Midlands feel they need another holiday after immediately returning from one, new data has revealed. 

 

The data also suggests that less than 10 percent of people in the East Midlands always enjoy a good night’s sleep whilst on holiday, with a further 16 percent feeling actively anxious about getting a good night’s sleep whilst away.

 

Despite looking forward to our summer breaks for months, a survey from Japanese retail brand, MUJI, has revealed that the classic feeling of ‘needing another holiday’ is felt across the East Midlands.

 

Although feeling well rested is one of the main reasons for people in the East Midlands to travel – with 83 percent of us thinking it’s important to feel rested after a holiday – the survey found that only 40 percent of respondents felt ‘excited’ about booking their holiday. 

 

In addition to this uncertainty, it also emerged that almost half (43 percent) of people from the East Midlands feel a fair amount or more pressure to ensure ‘everything is perfect’ whilst away.

Sleep expert and former Chairman of the British Sleep Society, Dr Neil Stanley comments: “It’s extremely important to prioritise full rest and maximise good sleep in order to avoid burnout and maintain wellbeing throughout the rest of the year. 

 

“Research has found that three days into a holiday is when people should begin to feel well-rested, less anxious and in a better mood, however if sleep quality is low, going on holiday might have the opposite impact.

 

“From this survey it’s clear we feel lots of pressure to have a ‘perfect’ holiday, most of us choosing to take our favourite products and clothes on holiday, whilst ensuring our accommodation is perfectly ‘Instagrammable’, but the pressure of one annual holiday can be counterproductive if we are feeling stressed to have enforced fun, which can often overwhelm the whole point of going away.

 

“Instead of being wrapped up in how things look, we must shift our priorities to focus on rest, taking a closer look at the destinations we are choosing. If you’re travelling to an extremely hot country but temperature is a concern for you when getting to sleep – it’s an equation that’s not going to work out.”

 

Creating the perfect holiday 

People from the East Midlands think the top three things likely to disturb their sleep while on holiday are temperature, noise and the bed – all things that are as a direct result of the location picked. 

 

According to the research, holiday-makers from the East Midlands spend on average eight days searching for a travel destination, which is a huge investment of time to ultimately feel the need for another break. 

 

Masato Arai, Director at MUJI added: “It’s important to get prepared before we jet off on our holidays,  once you have picked your destination it’s time to select the right products to create a perfect holiday – assessing the climate and environment of our location should be as automatic as readying Euros for a European city break.

 

“A perfect holiday is made up of lots of different factors that all go into the mix, resulting in fantastic memories – but these can only be created if we prioritise rest and choose the correct destination for a good night’s sleep.”

To help alleviate an almost guarantee of poor sleep whilst abroad, MUJI has launched a holiday destination picker, in a bid to support the East Midlands  on their journey to better sleep. To reveal your perfect holiday destination to prevent holiday insomnia, please visit: https://uk.muji.eu/pages/muji-stories/journey-to-better-sleep.html