Charlotte Bailey and her University sweetheart Sean Ali, Co-Founders of Super U, have been shortlisted for the 2018 NatWest Great British Entrepreneur Awards in the Young Entrepreneur of the Year category.
Super U Co-Founders

Super U beat off some tough competition in order to make the regional shortlist, with a record number of businesses entering the awards nationally across the wide range of categories.

The Awards have celebrated some amazing entrepreneurs over the years, many of whom are now household names; David Buttress of Just Eat, Julie Deane OBE of The Cambridge Satchel Company and James Watt of BrewDog.

“We’re absolutely delighted to be shortlisted for the awards and to be amongst such a group of inspiring young entrepreneurs. When we launched Super U just under a year ago, we never could have dreamed of being up for the Young Entrepreneurs of the Year award, but doing so motivates us more than ever to continue encouraging people to live healthier and happier lives through the powers of Superfoods!” – said Super U Co-founder Charlotte Bailey

Creator of the Awards, Francesca James, said: “We have been inundated with some incredible entries this year, and all shortlisted applicants should be extremely proud of themselves! This year has yet again seen a record number of entrants and we’ve been absolutely blown away by the strength and diversity of applications.”

Having been diagnosed as Coeliac whilst studying for her A-Levels, Super U co-founder Charlotte Bailey found that balancing a hectic student social life, studying hard and a passion for dancing caused her to rely on highly-processed, gluten free ready meals and snacks. However, Charlotte’s symptoms were worse than ever, with constant tiredness and bloating, leading to increased anxiety as she feared she would never feel normal again.

Meeting co-founder Sean Ali changed everything as he introduced her to a whole range of great-tasting, naturally gluten-free superfoods and recipes… and more importantly helped her learn how to cook interesting and appetising dishes with them.

Now the recent graduates have made it their mission to help support others in the same position as Charlotte by creating a range of organic, naturally gluten-free superfood powders containing highly nutritious and flavoursome ingredients.

Super U Superfoods

The Super U range consists of 3 innovative varieties, all of which are organic, with blends including Clean Greens, Berry Beauty and Muscle Protein. Clean Greens contains a blend of Baobab, Barley Grass, Chlorella, Moringa, Pineapple, Wheatgrass, Spirulina and Camu Camu which is perfect for maintaining a healthy immune system and fighting fatigue.

The combination of Chia Seeds, Acai, Aronia, Blackcurrant, Blueberry, Goji, Maqui, Strawberry, Acerola and Cranberry in Berry Beauty works to maintain healthy skin, hair and nails whilst also supporting the digestive function.

For those looking to incorporate more protein into their diet whilst supporting muscle growth & repair, Super U Muscle Protein is a great dairy free alternative featuring a blend of; Pea Protein, Pumpkin Seed Protein, Hemp Protein, Raw Cacao, Freeze-Dried Coconut Water and Sunflower Lecithin.
Super U Bowls Spoons
Super U is committed to sustainability and caring for the environment from which they’re sourcing their natural ingredients. This is reflected in
the range of eco-friendly coconut bowls and bamboo straws that were recently featured on ITV’s This Morning show. With the current focus on the damaging impact of plastics on the environment, the couple were keen to eliminate as many harmful components from their production as possible.
Gordon Merrylees, Head of Entrepreneurship at NatWest said: “Following another record-breaking year, I want to thank all of the entrepreneurs who entered and congratulate those who have been shortlisted, I look forward to seeing them at the regional finals.”

“Entrepreneurial spirit is still clearly alive and well, and NatWest is thrilled to be able to continue to support these awards to celebrate success with the businesses that are the lifeblood of the UK Economy as they start, scale and succeed.”

The NatWest Great British Entrepreneur Awards will celebrate entrepreneurship across a number of categories at 5 gala finals across the UK;

You can find more information about the awards and the ceremonies here: www.greatbritishentrepreneurawards.com

Super U products are available from www.superu.co.uk